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Hi, I’m Yannell!
I’m a product design leader shaping emerging and category-creating experiences at both Fortune 50 scale and early-stage startups.
I'm a hands-on leader, guide and coach who scales design teams, partners with executives and brings meaningful new experiences to market.
I’ve been working in tech for over 15 years. Some fun moments include building the first team at Walmart to launch a GenAI assistant, co-authored several patents for Walmart’s voice assistant, modernized DME ordering at Parachute Health, brought food subscriptions at Plated (acquired), founded High Space to help founders with pre-Series A design and brand strategy, co-founded Dogstr and started several design communities. I also started a food forest in my tiny backyard in New Jersey to grow carrots, kale and other fun things to grow and eat.
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Walmart Fashion
Premium Fashion Experience
Design Design Director
2025
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Walmart Fashion
Elevating Fashion Experience
Design Design Director
2025
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Walmart Social Experiences
Scaling Social Commerce
Design Design Director
2025
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Walmart Shopping Assistant
Shaping Brand Safety
Design & Conversation Design Director
2025
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Walmart Shopping Assistant
Developing standards
Design & Conversation Design Director
2025
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Walmart Shopping Assistant
Model Training
Design & Conversation Design Director
2025
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Walmart Shopping Assistant
Developing a framework for scale
Design & Conversation Design Director
2025
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Walmart Shopping Assistant
The importance of a North Star
Design & Conversation Design Director
2025
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Walmart Shopping Assistant
Launching first GenAI assistant, 0-1
Design & Conversation Design Director
2025
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Walmart Conversational Commerce
Scaling a team
Design & Conversation Design Director
2025
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Walmart Conversational Commerce
Coaching conversation design
Design & Conversation Design Director
2025
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Walmart Conversational Commerce
Coaching managers
Design & Conversation Design Director
2025
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Walmart Conversational Commerce
Elevating Design via Power Hour
Design & Conversation Design Director
2025
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Walmart Conversational Commerce
Elevating Design via Standards
Design & Conversation Design Director
2025
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Walmart Conversational Commerce
A process for innovation
Design & Conversation Design Director
2025
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Walmart Conversational Commerce
Launching Text to Shop
Design & Conversation Design Director
2022
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Walmart Conversational Commerce
Launching Voice
Design & Conversation Design Director
2023
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Jetblack
Shaping fulfillment processes
Associate Design Director
2018
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Token
Leading a pivot
Head of Design
2017
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Parachute Health
Launching 0-1
VP, Design
2016
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Dogstr
Launching a business
Co-founder
2015
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Plated
Scaling a team
UX & Creative Director
2014
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Plated
Shaping mobile
UX & Creative Director
2014
YANNELL RODRIGUEZ
©2025 ALL RIGHTS RESERVED