New website coming soon
Hi, Iβm Yannell!
Iβm a product design leader shaping emerging and category-creating experiences at both Fortune 50 scale and early-stage startups. 
I'm a hands-on leader, guide and coach who scales design teams, partners with executives and brings meaningful new experiences to market. 
Iβve been working in tech for over 15 years. Some fun moments include building the first team at Walmart to launch a GenAI assistant, co-authored several patents for Walmartβs voice assistant, modernized DME ordering at Parachute Health, brought food subscriptions at Plated (acquired), founded High Space to help founders with pre-Series A design and brand strategy, co-founded Dogstr and started several design communities. I also started a food forest in my tiny backyard in New Jersey to grow carrots, kale and other fun things to grow and eat.
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      π Walmart Fashion Premium Fashion Experience Design Design Director 2025 
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      π Walmart Fashion Elevating Fashion Experience Design Design Director 2025 
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      π Walmart Social Experiences Scaling Social Commerce Design Design Director 2025 
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      π Walmart Shopping Assistant Shaping Brand Safety Design & Conversation Design Director 2025 
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      π Walmart Shopping Assistant Developing standards Design & Conversation Design Director 2025 
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      π Walmart Shopping Assistant Model Training Design & Conversation Design Director 2025 
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      π Walmart Shopping Assistant Developing a framework for scale Design & Conversation Design Director 2025 
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      π Walmart Shopping Assistant The importance of a North Star Design & Conversation Design Director 2025 
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      π Walmart Shopping Assistant Launching first GenAI assistant, 0-1 Design & Conversation Design Director 2025 
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      π Walmart Conversational Commerce Scaling a team Design & Conversation Design Director 2025 
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      π Walmart Conversational Commerce Coaching conversation design Design & Conversation Design Director 2025 
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      π Walmart Conversational Commerce Coaching managers Design & Conversation Design Director 2025 
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      π Walmart Conversational Commerce Elevating Design via Power Hour Design & Conversation Design Director 2025 
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      π Walmart Conversational Commerce Elevating Design via Standards Design & Conversation Design Director 2025 
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      π Walmart Conversational Commerce A process for innovation Design & Conversation Design Director 2025 
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      π Walmart Conversational Commerce Launching Text to Shop Design & Conversation Design Director 2022 
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      π Walmart Conversational Commerce Launching Voice Design & Conversation Design Director 2023 
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      π Jetblack Shaping fulfillment processes Associate Design Director 2018 
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      π Token Leading a pivot Head of Design 2017 
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      π Parachute Health Launching 0-1 VP, Design 2016 
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      π Dogstr Launching a business Co-founder 2015 
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      π Plated Scaling a team UX & Creative Director 2014 
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      π Plated Shaping mobile UX & Creative Director 2014 
YANNELL RODRIGUEZ
Β©2025 ALL RIGHTS RESERVED
